Marketing That’s Lit: Lessons From Cannabis Marketing

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This show is episode 420 of the Marketing Smarts podcast. To mark the occasion, I invited Ryan Stewart, founder and CMO of marketing agency Webris, to talk about the challenges and opportunities of cannabis marketing in B2C and B2B. Be a good doobie and listen until the end. (Sorry.)

To learn more, visit Webris.org. You can also follow Ryan on Twitter at @ryanwashere.

Ryan and I covered a lot of ground, including how he helped a B2B cannabis client reach a new B2C audience through social media and display ads without violating any terms of use.

Be sure and listen to the entire show, which you can do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!

This episode brought to you by Ahrefs.

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Marketing That's Lit: Lessons From Cannabis Marketing

“Marketing Smarts” theme music composed by Juanito Pascual of Signature Tones.




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