Gamification for Training: Videogames | Marketing Podcast

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I invited videogame company executive Sam Glassenberg to Marketing Smarts to discuss how his company, Level Ex, creates videogames that train medical professionals to diagnose illnesses, perform procedures, and more.  

More than 600,000 healthcare professionals play Level Ex games. Studies have shown that doctors who play these games are more effective on the job, and medical education organizations even offer continuing education credit for those who complete them.

Before Level Ex, Sam was CEO of the top independent game publisher in Hollywood. His team created award-winning mobile games for tens of millions of players based on popular films, including The Hunger Games and Mission: Impossible. He got his start at LucasArts, working on PlayStation 2 and Xbox games for Star Wars films.

In this episode of Marketing Smarts, Sam and I talk about how videogames are revolutionizing medical training, and also how these same game principles can enhance learning in any area (including marketing and business). 

We recorded this show live in our MarketingProfs PRO Facebook group. If you’re a PRO member, join us there for livestream videos and other exclusive content!

To learn more about the work Level Ex is doing, visit LevelEx.com, and be sure to check out Glassenberg.com to learn more about Sam. You can also follow him on Twitter at @samsg.

To check out the conversation and get the new research TopRank’s conducted on B2B influencer marketing, just download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!

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Gamification For Training: Videogames | Marketing Podcast

“Marketing Smarts” theme music composed by Juanito Pascual of Signature Tones.




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