The report was based mostly on an evaluation of greater than 186 million visits to 34,000 web site touchdown pages belonging to Unbounce prospects in 16 industries. The info was collected between October 2018 and October 2019. The researchers additionally carried out a survey between December 2019 and February 2020 of 442 entrepreneurs.
The median conversion price throughout all touchdown pages examined by the researchers was 3.2%. Nevertheless, that price diversified considerably amongst industries.
For instance, the median conversion price was 6.1% for touchdown pages within the Catering and Eating places vertical, whereas it was simply 1.7% for touchdown pages within the Companies vertical.