Aligning B2B Advertising & Gross sales Groups: Challenges

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Entrepreneurs and salespeople say the most important problem to aligning their groups is a scarcity of excellent information, in keeping with current analysis from InsideView.

The report was primarily based on information from a survey performed in February and March 2020 amongst 400 advertising, gross sales, and operations professionals, most of whom work for B2B corporations.

Half of respondents cite a scarcity of correct/full information heading in the right direction accounts and prospects as a significant problem to aligning Advertising and Gross sales groups.

Some 47% of respondents cite communication as a significant barrier to alignment, and 44% cite damaged/flawed processes.

Aligning B2B Advertising & Gross Sales Groups: Challenges



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