Why outsource digital advertising? And outsource what, precisely? Additionally: Why not in-house? And the way would you go about choosing an company, anyway—what crimson flags do you have to search for in that course of?
To seek out some solutions to these questions and others, digital advertising providers supplier PointVisible surveyed a choose group of enterprise homeowners and CMOs about their fears and challenges relating to outsourcing their digital advertising to businesses.
The respondents steered solutions to widespread questions relating to outsourcing and gave recommendation on methods to work with a digital company.
Additionally they supplied recommendation to digital businesses on methods to work with purchasers to keep away from points that are likely to come up in agency-client relationships.