As you are about to be taught within the following infographic, 75% of B2B patrons consumed webinar content material final 12 months. The actual fact makes a robust case for together with webinars in your advertising—if you have not already.
Most B2B corporations are the truth is utilizing webinars. However how? Do they focus strictly on top-of-funnel lead technology? Or do they understand the potential webinars supply all through the customer’s journey and after the sale?
In a latest article about making webinars work, Bethany Cartwright contends, “They work throughout your complete buyer journey. From thought-leadership panel discussions to weekly stay demos, webinars are a dynamic and efficient method to transfer prospects down the funnel from consciousness to closed deal and past.”
I wished to look at how B2B entrepreneurs could make webinars work up, down, and past the gross sales funnel. To take action, I tapped into ClickMeeting’s annual State of Webinars report and extra assets and created an infographic (see under).
It is certain to provide you some concepts and inspiration for connecting and fascinating with prospects through webinars.