PR Business: Vital Techniques and Abilities, 2020-2021


Public relations and communications professionals say analytics and storytelling are the 2 techniques or abilities that they anticipate will improve most insignificance within the subsequent 12 months, based on the latest analysis from JOTW and Sword and the Script.

The report was primarily based on information from a survey carried out in February and March 2020 amongst 300 PR and communications professionals.

Along with information and analytics and storytelling, respondents cite content material advertising and marketing, enterprise social duty, and thought management as the opposite prime techniques/abilities they count on to turn into extra essential within the subsequent 12 months.

PR Business: Vital Techniques And Abilities, 2020-2021

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