Coronavirus and Your Advertising Occasion: A 14-Merchandise Guidelines : MarketingProfs Article

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“The present should go on,” however till when, precisely? What do you do when a calamity or disaster turns your convention, coaching course, or occasion the other way up? Do you proceed, cancel, reschedule?

That is the scenario I discover myself in: In two weeks, I’ve a convention on my agenda with worldwide company. How will we reply to the coronavirus epidemic?

Throughout our deliberation course of, I created an inventory of suggestions which may enable you if you end up in the identical scenario. I clarify them on this article.

The steps on this listing are in some logical order. The listing is compiled with chronology in thoughts, however the steps you’re taking can run concurrently.


I would advocate you first learn the whole article; you possibly can then shortly decide what to do during which order.

(Editor’s notice: This text is predicated on the Dutch unique; the English translation is by the article writer.)


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