Sustainable Branding: Main With Inexperienced Would not Work


In 1952, the Cuyahoga River in Ohio caught hearth. On the time, all the river from Akron to Cleveland—about 35 miles—had no animal life. The water was a thick, rusty brown after years of air pollution. This hearth, solely one in all 13 on the river, brought on over $1 million in harm to surrounding infrastructure.

I do know what you are considering: How is somebody from Ohio certified to be speaking about sustainable branding? Ohio, the place the place water is flammable.

The Cuyahoga River fires helped spur the creation of the EPA and the Clear Water Act. And so, regardless of having painted Ohio with a broad, facetious brush, it is as a result of I am from Ohio that I can convey a singular perspective on the sustainable challenges going through us all.

I’ve overcome some hurdles—personally and professionally—to show sustainability is essential. Listed below are some issues I’ve realized.

Why ‘Inexperienced’ Would not Work

It does not matter whether or not you imagine local weather change is the nice existential menace of our time. “Inexperienced” or “eco” does not all the time lower it when speaking to your clients.

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